When Pantone first named Ultra Violet, a deep purple shade as the color of the year, I didn’t know what to think. The first thing that came to my mind was “wow, that’s a very vibrant color”, specially from the fashion point of view..
Ultra Violet is so different from Millennial Pink, which ruled 2017. We can still see Millennial Pink everywhere, from clothing stores all the way to decor on restaurants and famous hotels. Ultra Violet hasn’t been as popular on the runway or fashion magazines, but it is an absolute winner when it comes to street style.
Being someone that leans towards outfits that are more on the minimalistic side of the spectrum, I absolutely spent some time debating wether it was worth it to invest in Ultra Violet clothes or any other piece on this color. My conclusion was that it’s always great to refresh your wardrobe with things from a different style or color. It’s like a breath of fresh air.
If you’re like me and don’t usually wear really bright or bold colors like this one, the easiest way to begin using them is with a versatile item, like a long coat. This way, you’ll be able to put together a very simple outfit, like a complete monochromatic black look, or something really casual like jeans and a t-shirt and then get that pop of color by wearing the violet coat on top.
Another way to wear this shade that I absolutely love is color blocking, I actually talked about this trend on this post, but color blocking is basically when you put together two or more contrasting colors. Some of the most popular colors to pair with ultra violet are: red, yellow, orange and pink. It’s very easy to put together a color blocking outfit, it’s like experimenting.
If you want to start incorporating this shade into your everyday outfits in a more subtle way, try adding pops of color with your accessories, like a purse or earrings. I also love how it looks on lipsticks and eyeliners.
“We are living in a time that requires inventiveness and imagination. Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute.
If you want something more simple, you should try a dress on a purple shade with a black leather jacket of a bomber jacket. Finish off the look with your favorite heels for a dressier look or sneakers for something more laid back.
Get the look!